Think with Google
Google Study that found that print drives greater impact while display is more cost efficient. It goes on to explain that marketers who use both, deliver greater impact at a better cost.
Recent Posts
- 11 Types Of Businesses Seeing Great Results With Print Ads In 2023
- 6 Reasons Why Print Advertisements Are Considered Trustworthy
- Advertising Effectiveness & Age
- All impressions aren’t created equal: Why print and display work better together
- Attitude Towards Print Media Advertising
- Defying Digital: The Resilience of Print Advertising in the Modern Age
- Direct Mail & QR Codes
- Direct Mail More Effective Than Email?
- Effectiveness of Print and Digital Advertising: A Memory Perspective
- Enhancing the Value of Mail : Human Response
- Forrester Report Bringing Direct Mail Into The Digital Age.
- Generation Z and the Mail
- Has Print Marketing Risen From The Grave?
- Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising On Consumer Perceptions
- Millenials and mail: 5 myths and the truth behind them
- Paper Beats Digital In Many Ways, According To Neuroscience
- Priming and Human Memory Systems
- Print Ads in Newspapers and Magazines Are the Most Trusted Advertising Channel When Consumers Are Making a Purchase Decision.
- Print has a 70 % higher recall rate than digital.
- Still Relevant: A Look At How Millennials Respond To Direct Mail
- Study: Direct Mail Has a Greater Effect on Purchase Than Digital Ads
- The Case for Print Media Advertising in the Internet Age
- The case for print: Four reasons B2B print advertising still works
- The Importance of Print Media and How It Can Benefit Your Brand
- The Power of Print Advertising, According to AI.
- The Private Life of Mail
- The true power of print advertising is undiminished by a fall in spend
- Tuned In: The Brains Response To Ad Sequencing
- USPS Customer & Market Insights
- Which advertising channels consumers trust most and least when making purchases
- WHO WINS IN THE PRINT VS DIGITAL BATTLE?
- Why Magazine Ads Still Belong In Your Media Plan
- Why Marketers Are Returning to Traditional Advertising