by admin | Oct 26, 2023 | USPS Office of Inspector General
Millennials are not nearly as print-averse as people may think: One study shows that 74% of them read print books. Research also shows that these digitally engaged consumers are suffering from digital fatigue. In fact, in one survey of Americans, 37% of Millennial...
by admin | Sep 22, 2020 | USPS Office of Inspector General
Gen Zers also reported being engaged with mail; the majority both send and receive greeting cards, letters, and packages. As well, nearly half said they share the responsibility of checking and...
by admin | Feb 25, 2019 | USPS Office of Inspector General
The results of the USPS OIG study showed that regardless of age, physical ads were more effective than digital in leaving a lasting impression. All age groups processed digital ads more quickly than physical, which could be advantageous with limited attention or time....
by admin | Feb 1, 2019 | USPS Office of Inspector General
The study found that: Across all age groups, physical ads were more effective than digital ads in leaving a lasting impression 88%of Millennials take the time to look through their mail.12 pages. Access the...
by admin | Feb 13, 2017 | USPS Office of Inspector General
The OIG teamed with Temple University to examine the neurological response to sequenced ads. Physical ads, shown twice, led to better memory and higher subjective value than any other tested sequence. Single-media advertising sequences (physical-physical and...
by admin | Jun 15, 2015 | USPS Office of Inspector General
The results of the study showed that participants processed digital ad content quicker. However, participants spent more time with physical ads. When viewing physical ads, participants had a stronger emotional response and remembered them better. Physical ads, though...
