Advertising is the art of getting a unique selling proposition into the heads of the most people at the lowest possible cost.

Rosser Reeves


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What people want in order of strength

  1. Immortality & Survival
  2. Power
  3. Love
  4. Money
  5. Recognition
  6. Acceptance
  7. Parental Success
  8. Career Success
  9. Martial Success
  10. Health
  11. Success in Competitive Games
  12. Avoidance of Hardships
  13. Recreational Fun
  14. Avoidance of Unpleasantness

You can read my original post here

Every word has a precise meaning neither more nor less.

1. Every product or service must make a proposition to the consumer. Not just words not hyperbole. Every ad must say to the reader buy this product and you will get this benefit. 

2. The proposition must be yours. It must be something your competitions does not offer. The proposition needs to be unique, either in the product itself being new or the claim never being used before. 

3. The proposition must be strong that it can move consumers to your product. Being unique alone is not enough it needs to mean something to them. 

Since 2008 we have worked with clients in many different industries. We apply best practices and always build on our experience.  We have strong campaign performance with the following businesses campaigns (listed in no particular order).


Commercial Banking, SBA Loans , Credit Processing, POS Systemts, Office Equipment, MBA Programs, College Enrollment, University Programs, Day Care & Preschools, CPR & First Aid Certification, Senior Care, Active Living Communities, Audiology & Hearing Aids, Eye Glasses, Optometry, In Home Care, Caregivers, Multi Family Housing, Visitor Bureaus, Convention Centers, Event Planners, Party Rental, Equipment Rental, AV Rental, Sign Companies, Custom Fabricators, Powder Coating & Chrome, Skin Care Products, Health Clubs & Gyms,  Contract Manufacturing, Vacation/ Travel Agency, Hotels & Resorts, Valet Services,  Auto Repair, Auto Body, Auto Dealer, Transmission Shops, Muffler, Truck Cover and Box Shops,  Tire & Wheels, CPA & Tax Services, HR & Payroll Services, Funeral Homes, Cremation,  Tax Reduction, Tax & Accounting, Tax Relief, Retail Stores, Bridal Shops, Pawn Shops, Gun Safes, Shooting Ranges, Gunsmith, CCW Gun Safety Courses, Outdoor Patio Store, Fireplace & Stoves, Chimney Cleaning, E-Commerce Sales, Carpet & Flooring, Carpet & Floor Cleaning, Carpet & Floor Removal, Business to Business, Health Clubs, Pools & Spas, Boats, Hot Tubs, Deck Builders, Roofing Companies, Painting Contractors, Window & Door Companies, Custom Cabinet, Home Remodel, Kitchen & Bath Remodelers, Garage Storage, Damage Restoration, Landscapers, Gutters, Concrete Contractor, Concrete Coating & Refinishing, Tree Services, Banking, Business Banking, Credit Card Processing, Point of Sale Terminals, Insurance, Furniture Stores, Mattress Stores, Home Goods, Appliance Sales, Appliance Repair, Pet Store & Supplies, Veterinarian, Kennels & Boarding, Pest Control,  Rodent Control, Plumbing, Welding Services, Mobile Truck Repair, RV Sales & Repair, Motorcycle & ATV, Pond Supplies, Garden Supplies & Nurseries, Patio & Grills, Patio Covers, Beauty Supply,  Salon and Spas, Attorneys & Legals Services, Personal Injury Law & Accident Law, Probate & Estate Attorney, Family Law, Bankruptcy Law, Business Law, Solar Sales & Installation, Janitorial & Cleaners, Pressure Washing, Maid Services, General Contractors, Fence Contractors, Iron Fencing & Gates, General Dentists, Orthodontist, Sedation Dentistry, Cosmetic Dentistry, Periodontics, Cosmetic Surgery, Dermatology, Diet & Weight Loss, Education, Vocational Schools, Charter Schools, Private Elementary & Middle Schools, Electricians, HVAC, Bail Bonds, Security Systems, Security Guards, Adult Retail, Fence & Gate, Boat Sales, Shower Door Glass, Assisted Living Services, Home Care , Methadone Clinic, Substance Abuse and Recovery, Limousine Rental, Events & Facilities, Music Entertainment, River Rafting, Fly Fishing Lodges, Zip-line Tours, Bicycle Tours, Boat Rental, Wineries, Wine Tours & Wine Bus, Tornado Shelters, Health Food, Bowling Alleys, Golf Courses, Wedding Cakes, Catering, Recruiting, Oriental Rugs, Packaging Manufacturer, Cash For Gold, Blinds & Drapes, Office Copiers & Printers, Lighting Sales, Construction Equipment