The Reality in Advertising Today
Tuned In: The Brains Response To Ad Sequencing
The OIG teamed with Temple University to examine the neurological response to sequenced ads. Physical ads, shown twice, led to better memory and higher subjective value than any other tested sequence. Single-media advertising sequences (physical-physical and...
Enhancing the Value of Mail : Human Response
The results of the study showed that participants processed digital ad content quicker. However, participants spent more time with physical ads. When viewing physical ads, participants had a stronger emotional response and remembered them better. Physical ads, though...
Do not leave out print marketing from your marketing campaigns. Based on digital vs print advertising statistics, print ads drive stronger brand recall. They are also more trusted by consumers when making purchase decisions.
The Importance of Print Media and How It Can Benefit Your Brand
Print media is physical, Print media builds brand credibility, Print media is less competitive.Don't skip out on printed brand materials, you could be missing out on major brand opportunities! Read More
Forrester Report Bringing Direct Mail Into The Digital Age.
Reports on how Direct Mail Experiences Help Marketers Overcome Digital Fatigue And Forge Deep Customer Engagement. The report mentions Digital burnout and the resurgence of analog touchpoints in a post covid world. Full PDF here
The Private Life of Mail
Mail has always delivered a great return on investment (ROI) – and it still does. But we’ve learned that mail also has the kind of benefits you might have associated with above the line media, such as creating strong, emotional connections and brand...
Millenials and mail: 5 myths and the truth behind them
Millennials are not nearly as print-averse as people may think: One study shows that 74% of them read print books. Research also shows that these digitally engaged consumers are suffering from digital fatigue. In fact, in one survey of Americans, 37% of Millennial...
The case for print: Four reasons B2B print advertising still works
While online advertising continues to grow and can be very effective (particularly when paired with print), print advertising offers several strong benefits. The Charlotte Business Journal goes over four reasons print advertising is still a great option for reaching...
WHO WINS IN THE PRINT VS DIGITAL BATTLE?
Orientation marketing hits on pros and cons of both print and digital ads. Three Takeaways: B2B PRINT MEDIA IS ALL ABOUT TRUST DIGITAL IS NOISY AND CROWDED AND NO COOKIES PRINT FEELS MORE LEGITIMATE... AND SECURE Read their take here
The true power of print advertising is undiminished by a fall in spend
The Drum and Print Power invited a panel of experts from across the industry to discuss print advertising , and to determine whether the ability of print to delight audiences ensures it a place in advertisers’ budgets for the foreseeable future. Read More Here
11 Types Of Businesses Seeing Great Results With Print Ads In 2023
Print ads are still a potent way for companies in certain industries to reach niche audiences. While digital ads on online platforms continue to dominate the advertising landscape, print can be a valuable channel when leveraged in the right way by the right business....
Defying Digital: The Resilience of Print Advertising in the Modern Age
Here are a few stats from News/Media Alliance’s 2022 Magazine Factbook that might just blow your mind: 122 print magazines were launched in 2021 (compared to just 60 in 2020). 92 percent of all paid magazine subscriptions were for single-copy print. 3 out of 4...
Print has a 70 % higher recall rate than digital.
Zipdo came out with their Essential Print Marketing Statistics In 2023. They boiled it all down into a convenient slide deck. See the presentation here
Attitude Towards Print Media Advertising
Sivani Institute of Management This study found that personalization does not have an effect on people's attitudes and behaviour. Read more.
Why Magazine Ads Still Belong In Your Media Plan
Consumers still find value in printed magazines, and successful publications both big and small have the potential to attract a core audience of like-minded individuals. Your brand would do well to pursue that audience. Read the article
The Power of Print Advertising, According to AI.
They typed "advertising," "print advertising," and "Photonics Spectra" into an AI chatbot. Here is what it came back with: 1. Targeted audience: Print advertisements can target specific demographics and interests, making it easier to reach the right audience. 2....
Has Print Marketing Risen From The Grave?
According to this survey, U.S. consumers perceive traditional print media to be a more trustworthy and accurate source than its digital counterpart. With misinformation spreading faster than ever, many are fearful to believe what they read online.The survey found...
The Importance of Print Media and How It Can Benefit Your Brand
Print media is physical, Print media builds brand credibility, Print media is less competitive.Don't skip out on printed brand materials, you could be missing out on major brand opportunities! Read More
Why Marketers Are Returning to Traditional Advertising
In a world dominated by digital marketing, the resurgence of print advertising is undeniable. Discover why leading marketers are returning to traditional advertising channels to supercharge their campaigns and connect with audiences like never before. Read the article...
Forrester Report Bringing Direct Mail Into The Digital Age.
Reports on how Direct Mail Experiences Help Marketers Overcome Digital Fatigue And Forge Deep Customer Engagement. The report mentions Digital burnout and the resurgence of analog touchpoints in a post covid world. Full PDF here
6 Reasons Why Print Advertisements Are Considered Trustworthy
People perceive print advertisements as more trustworthy than digital advertising. Many studies have shown that when it comes to making purchasing decisions, people tend to rely more on print advertisements than digital ads. Gen Z demo spends more time reading...
Effectiveness of Print and Digital Advertising: A Memory Perspective
Takeaways: Marketers should not discount the value of print media in advertising, despite the rapid growth of digital media and communications. Read the more here
Direct Mail More Effective Than Email?
Direct mail marketing can be more effective than email marketing. Look at the following stats from Small Business Trends:
Generation Z and the Mail
Gen Zers also reported being engaged with mail; the majority both send and receive greeting cards, letters, and packages. As well, nearly half said they share the responsibility of checking and...
All impressions aren’t created equal: Why print and display work better together
Think with Google Google Study that found that print drives greater impact while display is more cost efficient. It goes on to explain that marketers who use both, deliver greater impact at a better cost. Read the more.
Advertising Effectiveness & Age
The results of the USPS OIG study showed that regardless of age, physical ads were more effective than digital in leaving a lasting impression. All age groups processed digital ads more quickly than physical, which could be advantageous with limited attention or time....
Still Relevant: A Look At How Millennials Respond To Direct Mail
The study found that: Across all age groups, physical ads were more effective than digital ads in leaving a lasting impression 88%of Millennials take the time to look through their mail.12 pages. Access the whitepaper
Print Ads in Newspapers and Magazines Are the Most Trusted Advertising Channel When Consumers Are Making a Purchase Decision.
82% of Americans trust prints ads, followed by TV ads (80%) and direct mail (76%); online pop-ups least trusted (25%). Find the study here
Tuned In: The Brains Response To Ad Sequencing
The OIG teamed with Temple University to examine the neurological response to sequenced ads. Physical ads, shown twice, led to better memory and higher subjective value than any other tested sequence. Single-media advertising sequences (physical-physical and...
Which advertising channels consumers trust most and least when making purchases
Prints ads were the top advertising channel according to our survey, with four out of five Americans (82%) telling us they trusted newspapers and magazine ads. In fact, there was a clear schism between traditional/offline advertising and digital/online ads. Read on to...
Study: Direct Mail Has a Greater Effect on Purchase Than Digital Ads
A recent neuromarketing study reveals that direct mail outperforms digital media for consumer engagement, recall, and purchase. More info here
USPS Customer & Market Insights
Overall mail engagement has increased since 2012, and Millennials are as at least engaged with the mail as non-Millennials.Though they receive less mail overall, Millennials spend more time sorting their mail and are more active consumers of mail. Millennials enjoy it...
Paper Beats Digital In Many Ways, According To Neuroscience
Neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. Direct mail was easier to process mentally and tested better for brand recall. Read the article here
Enhancing the Value of Mail : Human Response
The results of the study showed that participants processed digital ad content quicker. However, participants spent more time with physical ads. When viewing physical ads, participants had a stronger emotional response and remembered them better. Physical ads, though...
The Private Life of Mail
Mail has always delivered a great return on investment (ROI) – and it still does. But we’ve learned that mail also has the kind of benefits you might have associated with above the line media, such as creating strong, emotional connections and brand...
Direct Mail & QR Codes
One company reported that it processed 21.8 million QR code scans in the first quarter of 2014, up 20 percent from the same period in 2013. The company’s quarterly report, issued in 2014, found that users of all ages employed QR codes, with the number of scans fairly...
Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising On Consumer Perceptions
Results show that tested advertisements employing premium-print technologies convey a greater sense of uniqueness and prestige than digital placements Read more
The Case for Print Media Advertising in the Internet Age
Sorce, Patricia, and Adam Dewitz. "The Case for print media advertising in the internet age." (2007). The case for print media advertising in the internet age. Original study found that magazine advertisements are more effective than that of TV. A classic. Read it...
Priming and Human Memory Systems
1990 Jan 19;247(4940):301-6. doi: 10.1126/science.2296719. Priming and human memory systems. Science, 247(4940), 301-306. While not directly comparing print and digital, this work has often been used to discuss the nature of memory recall. Some have interpreted...