The results of the study showed that participants processed digital ad content quicker. However, participants spent more time with physical ads. When viewing physical ads, participants had a stronger emotional response and remembered them better. Physical ads, though slower to get one’s attention at first exposure, leave a longer lasting impact for easy recall when making a purchase decision. Most importantly, physical ads triggered activity in the area of the brain (ventral striatum) that is responsible for value and desirability for featured products, which can signal a greater intent to purchase.
Recent Posts
- 11 Types Of Businesses Seeing Great Results With Print Ads In 2023
- 6 Reasons Why Print Advertisements Are Considered Trustworthy
- Advertising Effectiveness & Age
- All impressions aren’t created equal: Why print and display work better together
- Attitude Towards Print Media Advertising
- Defying Digital: The Resilience of Print Advertising in the Modern Age
- Direct Mail & QR Codes
- Direct Mail More Effective Than Email?
- Effectiveness of Print and Digital Advertising: A Memory Perspective
- Enhancing the Value of Mail : Human Response
- Forrester Report Bringing Direct Mail Into The Digital Age.
- Generation Z and the Mail
- Has Print Marketing Risen From The Grave?
- Is An Advertisement Worth The Paper It’s Printed on? The Impact of Premium Print Advertising On Consumer Perceptions
- Millenials and mail: 5 myths and the truth behind them
- Paper Beats Digital In Many Ways, According To Neuroscience
- Priming and Human Memory Systems
- Print Ads in Newspapers and Magazines Are the Most Trusted Advertising Channel When Consumers Are Making a Purchase Decision.
- Print has a 70 % higher recall rate than digital.
- Still Relevant: A Look At How Millennials Respond To Direct Mail
- Study: Direct Mail Has a Greater Effect on Purchase Than Digital Ads
- The Case for Print Media Advertising in the Internet Age
- The case for print: Four reasons B2B print advertising still works
- The Importance of Print Media and How It Can Benefit Your Brand
- The Power of Print Advertising, According to AI.
- The Private Life of Mail
- The true power of print advertising is undiminished by a fall in spend
- Tuned In: The Brains Response To Ad Sequencing
- USPS Customer & Market Insights
- Which advertising channels consumers trust most and least when making purchases
- WHO WINS IN THE PRINT VS DIGITAL BATTLE?
- Why Magazine Ads Still Belong In Your Media Plan
- Why Marketers Are Returning to Traditional Advertising