Results show that tested advertisements employing premium-print technologies convey a greater sense of uniqueness and prestige than digital placements
Recent Posts
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- All impressions aren’t created equal: Why print and display work better together
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- Defying Digital: The Resilience of Print Advertising in the Modern Age
- Direct Mail & QR Codes
- Direct Mail More Effective Than Email?
- Effectiveness of Print and Digital Advertising: A Memory Perspective
- Enhancing the Value of Mail : Human Response
- Forrester Report Bringing Direct Mail Into The Digital Age.
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- Has Print Marketing Risen From The Grave?
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- Paper Beats Digital In Many Ways, According To Neuroscience
- Priming and Human Memory Systems
- Print Ads in Newspapers and Magazines Are the Most Trusted Advertising Channel When Consumers Are Making a Purchase Decision.
- Print has a 70 % higher recall rate than digital.
- Still Relevant: A Look At How Millennials Respond To Direct Mail
- Study: Direct Mail Has a Greater Effect on Purchase Than Digital Ads
- The Case for Print Media Advertising in the Internet Age
- The case for print: Four reasons B2B print advertising still works
- The Importance of Print Media and How It Can Benefit Your Brand
- The Power of Print Advertising, According to AI.
- The Private Life of Mail
- The true power of print advertising is undiminished by a fall in spend
- Tuned In: The Brains Response To Ad Sequencing
- USPS Customer & Market Insights
- Which advertising channels consumers trust most and least when making purchases
- WHO WINS IN THE PRINT VS DIGITAL BATTLE?
- Why Magazine Ads Still Belong In Your Media Plan
- Why Marketers Are Returning to Traditional Advertising