One company reported that it processed 21.8 million QR code scans in the first quarter of 2014, up 20 percent from the same period in 2013. The company’s quarterly report, issued in 2014, found that users of all ages employed QR codes, with the number of scans fairly even across people between the ages of 25-55 years.
• The most scanned campaigns included QR codes that gave consumers more product information or led to a video.
• Customers reported that they most liked QR codes that led to an app download or gave them more product information.