They typed “advertising,” “print advertising,” and “Photonics Spectra” into an AI chatbot. Here is what it came back with:

1. Targeted audience: Print advertisements can target specific demographics and interests, making it easier to reach the right audience.

2. Tangible: Print advertisements are tangible, meaning they can be held in hand and kept for reference. This can make them more memorable and effective than digital advertisements, which are often quickly scrolled past.

3. Trustworthiness: Print media is often perceived as more trustworthy than digital media, which can make advertisements in print more credible to readers.

4. Long shelf life: Print advertisements can have a longer shelf life than digital ads, which are often only seen for a short period.

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