by admin | Oct 26, 2023 | USPS Office of Inspector General
Millennials are not nearly as print-averse as people may think: One study shows that 74% of them read print books. Research also shows that these digitally engaged consumers are suffering from digital fatigue. In fact, in one survey of Americans, 37% of Millennial...
by admin | Oct 26, 2023 | Biz Journals
While online advertising continues to grow and can be very effective (particularly when paired with print), print advertising offers several strong benefits. The Charlotte Business Journal goes over four reasons print advertising is still a great option for reaching...
by admin | Oct 26, 2023 | Orientation Agency
Orientation marketing hits on pros and cons of both print and digital ads. Three Takeaways: B2B PRINT MEDIA IS ALL ABOUT TRUST DIGITAL IS NOISY AND CROWDED AND NO COOKIES PRINT FEELS MORE LEGITIMATE… AND SECURE Read their take...
by admin | Oct 26, 2023 | The Drum
The Drum and Print Power invited a panel of experts from across the industry to discuss print advertising , and to determine whether the ability of print to delight audiences ensures it a place in advertisers’ budgets for the foreseeable future. Read More...
by admin | Oct 26, 2023 | Forbes Magazine
Print ads are still a potent way for companies in certain industries to reach niche audiences. While digital ads on online platforms continue to dominate the advertising landscape, print can be a valuable channel when leveraged in the right way by the right business....
by admin | Oct 26, 2023 | Mgmagazine
Here are a few stats from News/Media Alliance’s 2022 Magazine Factbook that might just blow your mind: 122 print magazines were launched in 2021 (compared to just 60 in 2020). 92 percent of all paid magazine subscriptions were for single-copy print. 3 out of 4...
by admin | Jun 21, 2023 | ZipDo
Zipdo came out with their Essential Print Marketing Statistics In 2023. They boiled it all down into a convenient slide deck. See the presentation here
by admin | May 23, 2023 | Research Gate
Sivani Institute of Management This study found that personalization does not have an effect on people’s attitudes and behaviour. Read more.
by admin | Apr 21, 2023 | Forbes Magazine
Consumers still find value in printed magazines, and successful publications both big and small have the potential to attract a core audience of like-minded individuals. Your brand would do well to pursue that audience. Read the article
by admin | Jan 6, 2023 | Photonics Media
They typed “advertising,” “print advertising,” and “Photonics Spectra” into an AI chatbot. Here is what it came back with: 1. Targeted audience: Print advertisements can target specific demographics and interests, making it easier...
by admin | Oct 31, 2022 | Business Report
According to this survey, U.S. consumers perceive traditional print media to be a more trustworthy and accurate source than its digital counterpart. With misinformation spreading faster than ever, many are fearful to believe what they read online.The survey found...
by admin | Jun 6, 2022 | Entrepreneur
Print media is physical, Print media builds brand credibility, Print media is less competitive.Don’t skip out on printed brand materials, you could be missing out on major brand opportunities! Read More
by admin | Apr 29, 2022 | Harvard Review
In a world dominated by digital marketing, the resurgence of print advertising is undeniable. Discover why leading marketers are returning to traditional advertising channels to supercharge their campaigns and connect with audiences like never before. Read the article...
by admin | Apr 26, 2022 | Forrester Research
Reports on how Direct Mail Experiences Help Marketers Overcome Digital Fatigue And Forge Deep Customer Engagement. The report mentions Digital burnout and the resurgence of analog touchpoints in a post covid world. Full PDF here
by admin | Aug 19, 2021 | SF Gate
People perceive print advertisements as more trustworthy than digital advertising. Many studies have shown that when it comes to making purchasing decisions, people tend to rely more on print advertisements than digital ads. Gen Z demo spends more time reading...
